Author Archives: MSKR Marketing Team

MSKR Marketing Team
Just a group of people trying to bring small business owners all the useful resources, tools and info we can.
Email Marketing

Email Marketing Strategy – The 1-2 Punch Combo

Boxing Gloves

If you’re not familiar with boxing, the 1-2 punch is a combination of punches that boxers uses during a fight to effectively land their punches.

The first punch is the setup punch. The one in which he opens his opponent up to the power punch to follow. When used at the right times, the 1-2 punch is one of the most effective combinations in boxing.

The same concept (and its effectiveness) applies to email marketing strategy. In the case of email marketing, the 1-2 punch is the welcome email and the incentive offer email.

The Welcome Email (The Setup Punch)

The welcome email (the setup punch) is what you will use to get your email recipients to attach a sense of value to your emails and open them up to the idea of taking advantage of your upcoming offer, whether they see it coming or not.

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Update

Welcome to MSKR Marketing!

Welcome

MSKR Marketing is officially on the scene! Thanks for checking out the blog.

Here at MSKR Marketing, all we want to do is help small business owners and self-employed individuals get the most out of their marketing budgets.

The MSKR Marketing Blog

We think a blog should be more than just promo pieces for a company’s products and services. So we’re setting out to create a blog that you can use as a go-to resource for the latest marketing insights.

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