If you’re not familiar with boxing, the 1-2 punch is a combination of punches that boxers uses during a fight to effectively land their punches.
The first punch is the setup punch. The one in which he opens his opponent up to the power punch to follow. When used at the right times, the 1-2 punch is one of the most effective combinations in boxing.
The same concept (and its effectiveness) applies to email marketing strategy. In the case of email marketing, the 1-2 punch is the welcome email and the incentive offer email.
The welcome email (the setup punch) is what you will use to get your email recipients to attach a sense of value to your emails and open them up to the idea of taking advantage of your upcoming offer, whether they see it coming or not.
56% of business owners say they plan to increase their use of email marketing this year.
Are you among them? If so, good.
Like many small business owners though, we planned to increase email marketing efforts last year and the year before that.
For the amount of return email marketing delivers (for very little investment, in comparison), it can no longer be kept on the back burner.
Opportunities Email Marketing Provides
Your marketing will only be as effective as the words and images you use to get your message across. Together, these make up your marketing message and will ultimately determine whether or not your marketing succeeds.
Know Who You Are Talking To
Getting your message in front of the right person has a lot to do with determining exactly whom that right person is. Without targeting your message, you run the risk of trying to reach everyone and many hours and marketing dollars will be wasted as a result.
This is where buyer personas come in. Buyer personas are simply profiles of your idea customers that lay out who your ideal customer is, what they need and why they need it.
Successful businesses stay in front of their customers, both current and potential.
Yes, some customers may randomly happen upon your business or its products. More often than not, however, customers decisions to buy a product or service has been cultivated over time.
What is one of the the ways successful businesses do this?