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Mike Volpe
Email Marketing

Email Marketing Strategy – The 1-2 Punch Combo

Boxing Gloves

If you’re not familiar with boxing, the 1-2 punch is a combination of punches that boxers uses during a fight to effectively land their punches.

The first punch is the setup punch. The one in which he opens his opponent up to the power punch to follow. When used at the right times, the 1-2 punch is one of the most effective combinations in boxing.

The same concept (and its effectiveness) applies to email marketing strategy. In the case of email marketing, the 1-2 punch is the welcome email and the incentive offer email.

The Welcome Email (The Setup Punch)

The welcome email (the setup punch) is what you will use to get your email recipients to attach a sense of value to your emails and open them up to the idea of taking advantage of your upcoming offer, whether they see it coming or not.

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Neglect Email Marketing at Your Own Risk

Email Marketing

56% of business owners say they plan to increase their use of email marketing this year.

Are you among them? If so, good.

Like many small business owners though, we planned to increase email marketing efforts last year and the year before that.

For the amount of return email marketing delivers (for very little investment, in comparison), it can no longer be kept on the back burner.

Opportunities Email Marketing Provides

  • The ability to run an effective marketing program on as close to autopilot as possible
  • Substantially increase sales: 66% of online consumers in the US ages 15 and up made a purchase as a result of an email marketing message
  • Take advantage of the shift to mobile: Over 70% of mobile purchasing decisions were influenced by promotional emails
  • Over half of all businesses generate 10% of their sales through email marketing
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How to Craft an Effective Marketing Message

Email Marketing Mobile

Your marketing will only be as effective as the words and images you use to get your message across. Together, these make up your marketing message and will ultimately determine whether or not your marketing succeeds.

Know Who You Are Talking To

Getting your message in front of the right person has a lot to do with determining exactly whom that right person is. Without targeting your message, you run the risk of trying to reach everyone and many hours and marketing dollars will be wasted as a result.

This is where buyer personas come in. Buyer personas are simply profiles of your idea customers that lay out who your ideal customer is, what they need and why they need it.

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Email Marketing Marketing

One Thing Successful Businesses Do Differently

Marketing Analysis

Successful businesses stay in front of their customers, both current and potential.

Yes, some customers may randomly happen upon your business or its products. More often than not, however, customers decisions to buy a product or service has been cultivated over time.

What is one of the the ways successful businesses do this?

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